bETA - Bridging Entrepreneurship Through Acquisition

A scalable, event- and cohort-driven platform for entrepreneurship through acquisition

NMC bETA is a national accelerator program created by New Majority Capital to help underrepresented entrepreneurs learn how to search for, acquire, and grow existing small businesses. The website supports the full program ecosystem, including regional cohorts, information sessions, webinars, networking events, applications, alumni stories, and acquired-business profiles.

Rather than building a conventional brochure website with individually maintained pages, I created a custom ExpressionEngine content system designed around the program’s schedules, relationships, and plans for growth.

A flexible system for building dynamic pages

The homepage and program landing pages use a collection of custom Fluid Field components that allow the NMC team to assemble pages from flexible, reusable content blocks. Editors can combine introductory content, calls to action, videos, testimonials, partner information, current cohorts, upcoming events, and other features without requiring a developer to create a new page layout each time.

Some blocks contain manually managed content, while others automatically pull current information from elsewhere on the website. For example, a landing page can display upcoming information sessions or active cohorts without requiring the same information to be entered again.

This allows content to be created once and repurposed throughout the site while still giving each page its own structure and message.

Date-driven event and cohort management

Because bETA operates cohorts and events in multiple cities, much of the website is controlled by dates. Administrators enter the beginning and ending dates for cohorts, webinars, networking events, and application periods, and the website determines when and where that content should appear.

The system can:

• Automatically feature upcoming events and active cohorts
• Remove past events from current listings
• Open and close registration or application forms according to program deadlines
• Prevent expired opportunities from continuing to appear as available
• Reuse event and cohort information across multiple landing pages

These automations reduce repetitive content management and help prevent outdated dates, applications, or registration links from remaining visible.

Connected cohorts, alumni, and businesses

The content architecture also creates meaningful relationships between cohorts, alumni, and the businesses they acquire.

Each alumni success story can be connected to the participant’s original cohort and include reflections on the program, details about the acquisition, and a featured profile of the acquired company. Business profiles can include descriptions and links to the company’s website, helping NMC celebrate its alumni while also directing attention and support to their businesses.

This relational structure makes it possible to reuse alumni stories throughout the website and gives visitors a clearer view of the path from program participation to business ownership.

Applications and audience management

The website includes custom registration forms and a detailed multipage cohort application that divides a longer process into manageable steps.

Form submissions are integrated with the Mailchimp API so contacts can be automatically added to or updated within the appropriate mailing audiences. This reduces manual list management and helps NMC continue communicating with applicants, event attendees, alumni, and prospective participants.

Custom features

• Flexible Fluid Field page-building system
• Reusable modular content blocks
• Automatically populated event and cohort sections
• Date-controlled event, registration, and application visibility
• Regional cohort and program landing pages
• Multipage cohort application forms
• Mailchimp API contact synchronization
• Connected cohort, alumni, and business records
• Alumni acquisition and success-story profiles
• Dynamic calls to action based on current opportunities
• Responsive layouts for desktop, tablet, and mobile
• A scalable content structure designed for new cities, cohorts, and program offerings

Built for growth

Although the site launched with a focused collection of programs and stories, its underlying structure was built to accommodate national expansion. New cities, cohorts, events, alumni, businesses, and landing pages can be added through the content management system without rebuilding the website or duplicating large amounts of information.

The result is a website that serves as both a public-facing program resource and a practical operational tool for the NMC team—keeping time-sensitive opportunities current, supporting program applications, building an alumni community, and making the organization’s growing impact visible.