NMC bETA

The website needed to do more than introduce the program. It had to support an expanding network of participants, events, cohorts, alumni, and acquired businesses while remaining manageable for the NMC team.

The primary goals were to:

• Promote cohorts, webinars, information sessions, and networking events
• Keep time-sensitive opportunities and application deadlines current
• Simplify registration and cohort application processes
• Connect alumni stories with their cohorts and acquired businesses
• Reuse content across the website without duplicate data entry
• Give staff flexibility to create new landing pages and program content
• Establish a scalable foundation for expansion into additional cities

Rather than building a conventional brochure website with independently maintained pages, I created the site around the relationships and schedules that drive the bETA program.

Cohorts, events, alumni, businesses, testimonials, and application opportunities are maintained as structured content. These records can then be connected, filtered, and reused throughout the website.

I also developed a flexible page-building system using ExpressionEngine Fluid Fields. The NMC team can assemble landing pages from reusable content blocks while automatically incorporating current cohorts, upcoming events, alumni stories, videos, calls to action, and partner information.

This approach gives editors creative flexibility without requiring them to rebuild layouts or repeatedly enter the same information.

The finished website serves as both a public-facing program resource and a practical operational tool for the NMC team.

Staff can create content once and reuse it throughout the site, while date-based automation helps ensure that visitors see current events, active cohorts, and available application opportunities. Connected alumni and business profiles also make it easier to demonstrate the program’s impact and support the entrepreneurs who have completed it.

The underlying content system was built to grow with the organization. New cities, cohorts, events, alumni, businesses, and landing pages can be added without rebuilding the website or duplicating large amounts of information.

• Flexible Fluid Field page builder
• Reusable modular content blocks
• Automated upcoming-event displays
• Automated active-cohort displays
• Regional cohort and program landing pages
• Date-controlled registration and application availability
• Automatic removal of expired opportunities
• Multipage cohort application forms
• Mailchimp API contact synchronization
• Connected cohort, alumni, and business entries
• Alumni success stories and acquisition profiles
• Dynamic calls to action based on current opportunities
• Scalable content architecture for new cities and programs