About Bree

I build more than attractive pages

A website can look impressive and still be difficult to navigate, slow to load, frustrating to update, or nearly invisible to search engines and AI systems.

My work considers the entire website:

• How visitors find, navigate, and understand the content
• How people using keyboards and assistive technology interact with it
• How search engines and AI systems interpret its meaning
• How quickly its pages load
• How easily administrators can keep information accurate
• How well the site can adapt as an organization grows

I don’t simply place content into a design. I create relationships between information, automate repetitive work, and build content-management tools around the way each client actually operates.

Accessible by design

Accessibility is part of my development process, not an optional feature added at the end.

I pay close attention to semantic HTML, heading structure, keyboard navigation, visible focus states, color contrast, accessible forms, meaningful link text, reduced-motion preferences, and the behavior of menus, overlays, sliders, filters, and other interactive elements.

The goal is a website that more people can use comfortably and independently, regardless of ability, device, or method of navigation.

Ready for search and AI

The way people discover information is changing. Traditional search still matters, but websites must also communicate clearly with AI-powered search and answer systems.

I help clients prepare for that shift through:

• Well-organized, specific content
• Semantic page structure
• Descriptive page titles and metadata
• Structured data and JSON-LD
• Strong internal relationships between related content
• Accessible, crawlable HTML
• Useful image descriptions and context
• Content that clearly establishes people, services, expertise, locations, and subject matter

I don’t treat AI optimization as a collection of tricks. It is an extension of the same work that has always made a website valuable: clear writing, meaningful structure, credible information, and technically sound development.

Built to be fast, practical, and maintainable

Many websites begin with themes or frameworks containing far more code than the finished site needs. I regularly remove redundant scripts, unused features, inefficient image handling, and outdated development practices.

I optimize images and templates, reduce unnecessary page weight, improve loading behavior, and simplify the code without limiting the design.

Behind the scenes, I build structured and reusable content systems so clients can update their websites without recreating layouts, duplicating information, or relying on fragile formatting.

Experience without complacency

I have worked on the web since 2000 and with ExpressionEngine since 2006. That experience helps me recognize what is genuinely useful, what is temporary hype, and what is likely to become a maintenance problem later.

It does not mean I stopped learning.

Web standards, accessibility expectations, privacy requirements, search technology, browsers, devices, and content-discovery tools continue to change. I continually evaluate and improve the way I build websites so that longstanding clients are not left with longstanding problems.

My background includes a BA in English and a Professional Writing Certificate from the University of Massachusetts, along with Boston University’s Web Design Program. That combination of writing, organization, design, and development continues to shape how I approach the web.

When you work with eBree, you work with Bree

eBree Design is intentionally independent. Clients communicate directly with the person designing, developing, troubleshooting, and maintaining their websites.

I ask questions, explain my recommendations, and try to find the solution that makes the most sense for the organization, not the solution that adds the most technology.

Many of my client relationships continue through years of updates, redesigns, integrations, accessibility improvements, content changes, and new organizational needs. I value that continuity and the understanding that grows from it.

Let’s make your website work harder

Whether you need a new website, a thoughtful redesign, better accessibility, stronger search visibility, improved performance, or help untangling a complicated content system, I’d be glad to learn more about it.